[News] Maroon 5 'Sugar' Video Inspires Adam Levine-Produced Reality TV Pilot
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Rolling Stone: Adam Levine is producing a pilot for NBC based on his band Maroon 5's "Sugar" video. According to Variety, the as-yet-untitled, hour-long project will be co-produced by "Sugar" director David Dobkin.
In the Maroon 5 video, the band drives around Los Angeles crashing weddings and giving pop-up performances to the delight of wedding guests. That surprise premise serves as the inspiration for the TV show, which will feature celebrities who show up to surprise fans at weddings and "other big moments." The pilot will include a similar "Sugar" wedding-crashing scenario, along with an unnamed prominent actor surprising a bachelorette party.
This will be Levine's second show for the network, where he currently serves as a coach on The Voice. NBC recently pulled the plug on another TV project Levine was developing, The 1970s, which was going to be a limited musical TV series.
Source: Rolling Stone
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